If You Post 1 Bad Review on Amazon They Will Not Let You Review Any Other Product
Amazon product reviews… the lifeline that boosts sales into successful celebrations or kicks listings all the style back into the bane of page xx. When sellers launch a product, reviews shorten the lag time between unknown and pop. Product reviews influence conversion rates so strongly that they are a sellers' powerful tool of transformation from zero to quit-my-day-chore income.
There are basic pro-agile steps sellers take to make sustainable success possible:
- A high-quality production that earns rave product reviews;
- An outstanding Amazon product detail page that leaves no buyer doubts; and,
- Customer service fit for royalty.
Knowing these elements are in your hands makes you an empowered seller. On the premise that y'all have mastered the to a higher place three, let's movement forward.
The Achilles heel of every seller is negative reviews and in a previous commodity about how to deal with them, I focussed on how to acquire, abound and do good from all types of reviews, even the negative ones. Amazon will not remove negative product reviews just because it makes you unhappy. Merely what if you take some negative product reviews that don't seem similar fair play? It's time to investigate if a bad product review is TOS compliant and actually warrants their presence.
Knowing The Divergence Makes A Difference
It may seem similar a tedious chore, however, you lot could discover an Amazon-approved reason for requesting product review removal in these two areas: Customer Feedback ratings (aka Seller Feedback) versus Production Reviews.
Some buyers write Client Feedback content every bit a bad Product Review and vice versa. That is actually grounds for removal submission in both cases.
Acceptable Customer Feedback
Customer Feedback covers the bug of delivery, packaging, the status of the production or container (opened, leaked, cracked, broken, etc.) and customer service (rating their feel with the merchant). These ratings directly bear upon your overall account health.
FBA sellers tin can get negative customer feedback comments about depression ratings for delayed, damaged appurtenances or render issues removed since Amazon handles all of this on your behalf.
Whether you are an FBA or FBM Seller, if a low customer feedback rating is just about the production; you accept an absolutely valid reason to request removal since that content doesn't vest there.
Check out this real-fourth dimension example:
I contacted Seller Cardinal Back up to notify them of the above issue on behalf of a young man seller.
Because these were production reviews written equally Customer Feedback, that was an Amazon acceptable reason to request removal. Amazon responded at seven:55 a.m. (yep, that's 3 minutes later):
07:55 AM
Greetings from Amazon Seller Support,
Thank you for contacting u.s.. I am happy to help you with the upshot related to removal of the feedback.
I have checked all the details and found that the feedback is related to a product review that was provided by the buyer and it had nothing to do with your functioning or your services. As per your request,I take removed the buyer's feedback.
And voilà! Past the way, this seller had a "Fair" Account Health rating. After 2 low ratings were removed; it returned to a 5-star "Expert" status in one case again.
Moving On To Product Reviews
As a full general dominion of thumb, Amazon doesn't brand a addiction of removing production reviews. However, reviews containing Customer Feedback details and cipher about the product itself are possible removal candidates. Amazon lists these criteria too:
- Inappropriate Content
- Hate Speech & Offensive Content
- One-discussion-reviews
- Promotion of Illegal Conduct
- Promotional Reviews
Amazon would as well consider removing at least one review when "a buyer, unhappy with their purchase, posts multiple negative reviews for the same product." Some people practise this through multiple accounts. Why they would get out of their style to mail more than than once, is across me.
Grounds for Product Review Removal
Here is an case of a production review worthy of removal consideration… find how this person just wanted to rant. If anything, this falls into the Customer Feedback ratings, and as you can see, the review has cipher to do with the production itself.
Take a look at this one. In this instance, no i can tell if the reviewer even took the product out of the box it came in.
Customer Opinions
Product reviews are opinions. And Amazon likes every customer to have one. To be articulate, just considering a review is negative simply it'south about the customer's experience with the product – Amazon won't fifty-fifty consider removing it. That type of review is legit.
Bold you lot accept an Amazon-canonical reason, no one knows if Amazon volition actually accept it nor how long it could take for them to respond. I empathize that Seller Key transfers such cases: "The team that owns this feature is outside of Seller Back up and does not utilize the case system. So your instance volition appear closed in Seller Key… results of investigations are non shared."
Retrieve, the merely guaranteed outcome is that null will happen if you lot don't try.
The How-Tos
There are ii ways to go nigh submitting non-compliant negative product review removal requests: Written report abuse and/or contact Seller Support. I will include both means. I don't believe this is an either/or option, and then I recommend using both.
Report Corruption
Adjacent to the "Was this review helpful to yous? Yes – No, click on "Report abuse".
This window will evidence upward:
Write clear, authorized reason(s) why the content is inappropriate (just stick to Amazon's guidelines). Then submit by clicking on the orangish Report as inappropriate push button.
Contact Seller Back up
This pick allows for much more than information to build your removal case.
Before you go wild reporting every 1-star review, remember that Amazon may, or may not delete the ones with real content violations then don't waste everyone'southward fourth dimension trying to go legitimate negative ones removed.
Can Negative Product Reviews Be Changed?
For some sellers, 3-stars or less is a source of frustration. Others recognize that multiple 2 or iii-star valid testimonials are perceived as more authentic feedback. Consumers find a mixture helpful. That's why they read both.
Consider that having a few negative reviews isn't going to be your demise. Let'due south say that you take compliant negative product reviews that Amazon would easily refuse to remove; you could effort reaching out to the client. Simply exercise then wisely. At no point tin can you lot e'er state or imply that if a customer improves their product review, you volition give them a souvenir, discount on their adjacent society, refund or annihilation other than a genuine "Thanks."
Sometimes a reviewer simply doesn't empathize how to properly use a product (fifty-fifty with included carefully crafted instructions). Generally, prospective buyers discern that information technology's a limitation of the reviewer versus the product itself. As the seller, taking time to respond in a professional person, friendly (not-defensive) style on the particular page for everyone to see, counterbalances those negative reviews and builds conviction in your name/make. In many cases, answering questions leads to a client irresolute their review of their own inspired will.
While it may be tempting to have your customer interaction offline: Don't. Information technology works in your favour to keep Amazon in the proverbial loop. When Amazon sees that a seller is responding to product issues, they smiling upon it. Prevent getting busted for misunderstood resolutions attempted off of Amazon'south platform. Even the best intentions may come back with haunting repercussions if a buyer ends upwardly writing nearly how you contacted them by phone or directly via a personal email, then offered x, y, z to become their negative feedback removed. If reading that makes your palms sweat because the thought had crossed your mind; have information technology as a think twice sign.
Instead, have confident steps via Amazon and call back to leave a trail so that they know your efforts are genuine.
Reducing Recovery Time
Ane way to make up for drops in conversion rates resulting from multiple compliant negative reviews is to actually acquire more reviews. This is easily accomplished past running promotions or sponsored production ads or review campaigns.
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Source: https://www.edesk.com/blog/remove-negative-product-reviews-amazon/